4-11-19 | Ann Maloney, NOLA.com | The Times-Picayune

The first tip that you’re in for a relaxing visit comes at the front door of Tory and Britt McPhail’s new house in the Irish Channel.

You’re invited to kick off your shoes as you step from an old New Orleans neighborhood into a veritable beach-house retreat. The front hallway flows into a wide-open kitchen that spills into a living area of comfy love seats set against a wall of French doors. Just beyond those doors? A shimmering blue cocktail pool awaits…

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The Bakery Village in the Irish Channel

2-15-19 | YouTube

Nicole Webre, property developer, gives an update on Bakery Village and what is next for the property.

Sidney Torres returns for Season 2 of ‘The Deed’ this June

5-9-18 | Eric Craig, Curbed New Orleans

Nearly a year after Season 1 of The Deed aired on primetime television, CNBC has greenlit the New Orleans-based reality show for Season 2. Starring real estate mogul Sidney D. Torres IV, six new episodes of this show will air on CNBC starting Wednesday, June 13, at 9 p.m. Central Standard Time…

Season 1 of The Deed premiered on CNBC on March 1, 2017. The first four episodes of Season 1 starred Torres, as he worked on local developments, such as Bakery Village and a residential unit owned by Verius Property Group….

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Chef Tory McPhail’s cusine is a love letter to New Orleans

12-13-17 | WDSU

McPhail and his wife, Britt Nelson, will be soon be breaking ground on a new home in where else, but Bakery Village. In case you’re not familiar with the historical neighborhood, it’s located in the lower Irish Channel right off of the Garden District, and it’s where they produced the world’s first ice cream cone at the iconic Turnbull Bakery.

“I think it’s pretty cool that here you’ll have the long time chef of Commander’s Place living in Bakery Village. We have a lot of artists friends that we’re going to ask if they can paint tons of watercolor ice cream cone pictures, so maybe we’ll be known as the Ice Cream Cone house, [chuckles] we’ll see…”

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Top 10 Influencers

10-1-17 | Biz New Orleans Magazine

There’s a lot on the minds of today’s real estate professionals — both those focused on residential and commercial — so in our third-annual real estate issue, Biz brought together some of the area’s key players in a wide array of real estate specialties and asked them to share their celebrations and their concerns heading into a new year…

‘My niche in the real estate industry is a very unique one in that I advise clients on zoning and permitting, and I also use my knowledge in my own real estate developments. I like to say I practice what I preach. I am most excited about the growth of historic districts in Orleans Parish and the implementation of building design guidelines that require the use of more sustainable and appropriate building materials. The result is that New Orleans will have quality, not just quantity, when it comes to new or redeveloped properties. More thought and care in construction equals longer lasting buildings and homes which promotes stronger communities…’

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Announcing the 2017 CityBusiness Reader Rankings

6-23-17 | Natalie Chandler, CityBusiness

The votes have been cast and the results are in from CityBusiness readers on which businesses are the best of the best in the New Orleans area, based on their own experiences…

Silver – Bakery Village…

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Irish Channel Real Estate: Price range comparison to the French Quarter

3-23-17 | Eric Craig, Curbed New Orleans

Recently, NeighborhoodX, a real estate analytics and research firm, broke down the current price range of homes in the French Quarter neighborhood. Today, the firm released research on the Irish Channel neighborhood.

The Irish Channel is roughly bounded by the Mississippi River, and the West Riverside, Touro and Garden District neighborhoods. This year on Curbed, the Irish Channel made its debut on CNBC in the first episode of “The Deed,” featuring the Bakery Village development. Over the last two weeks, the Irish Channel has also hosted several St. Patrick Day festivities…

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Sidney Torres “The Deed”

3-17-17 | The Suit Magazine

The first episode of “The Deed” aired March 1 and featured rookie developer, Nicole Webre, a city zoning consultant. She bought 2.5-acres of land located in New Orleans Irish Channel, an eclectic neighborhood in the midst of a revitalization. The development project is a family affair as Webre’s husband and in-laws have invested, and her parents cosigned for her on a $1.7 million loan…

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Inside The Deed: It Takes a Village

3-6-17 | CNBC

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TV’s ‘The Deed’ Reveals the Dark and Scary Side of Real Estate Investing

3-3-17 | Lisa Johnson Mandell, Realtor.com

In the show’s first episode, “Sold Them a Dream,” would-be flipper Nicole Webre comes to him with a residential project that is threatening to sink her and her parents, who have invested their life savings. She’s bought a huge parcel of land that once held a bakery in an up-and-coming neighborhood in New Orleans. She’s built two spec homes on the land, and plans to sell the rest of the lots in a community she calls “Bakery Village.”

The problem is, neither the homes nor the lots are selling, and she’s already a couple of years into the project. It’s costing her $11,000 a month just to pay the bank, and there’s no more cash to develop further…

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Sidney Torres tours Irish Channel’s Bakery Village home

3-3-17 | Eric Craig, Curbed New Orleans

On Wednesday, March 1, CNBC premiered “The Deed,” featuring New Orleans’ Sidney Torres IV as host. In the latest episode, Torres assists Nicole Webre, founder of Livewell Properties, in jumpstarting her new housing development.

Founded in 2015, Bakery village is a housing development created by Livewell Properties, LLC. The development sits on 2.5 acres of land, which previously housed the Turnbull Bakery warehouse…

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Sidney Torres watched his new CNBC show ‘The Deed’ live with guests at New Orleans premiere party

3-2-17 | Keith Spera, The Advocate

As CNBC’s new real estate reality show “The Deed” aired Wednesday night for the first time, its star, Sidney Torres IV, watched alongside a couple hundred friends at a premiere party in the heart of New Orleans…

The first of four hour-long episodes of “The Deed” to feature Torres centered on his dealings with Nicole Webre. Webre bought a former bakery in the Irish Channel, tore it down and subdivided the plot into individual lots, intending to build upscale homes on each and sell them. She borrowed money from her parents, in addition to taking out loans…

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Master house flipper points out 3 common mistakes to a rookie who is $3.5 million in the hole

3-1-17 | Abigail Hess, CNBC

In the premier episode of CNBC’s “The Deed,” real estate mogul Sidney Torres mentors 37-year-old city zoning consultant and rookie real estate investor Nicole Webre.

For her first major development project, Webre purchased a 2.5-acre plot of land near downtown New Orleans. She broke the plot into eight lots, built two homes, and marketed the development as Bakery Village. In the process, Webre took on $3.5 million of debt. She was then unable to sell either of the homes and found herself making interest payments of around $11,000 each month…

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Will real estate investors dig ‘The Deed’? A look at the series premiere

2-28-17 | Greg Burns, Inman

With his experiences as a treasure trove of lessons, Torres is able to calm the nerves and let Nicole see through the weeds with an understanding of the process and the stresses that accompany it…

Combining his own drive and Nicole’s commitment to the project, Torres and Nicole develop a strategy and implement it, which allows them to come out triumphant!…

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Sidney Torres unveils trailer for CNBC’s “The Deed”

1-4-16 | Eric Craig, Curbed New Orleans

Now, at the end of this winter, Torres will debut his new primetime show “The Deed.” This past week, Torres released an extended trailer of his new show on his Instagram page…

The new show will premiere on CNBC March 1, 2017, at 9 p.m.

“The Deed” will follow Sean Conlon and Sidney Torres IV as they serve as investment gurus saving up-and-coming investors from financial demise…

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We have Big plans for 2017…

12-20-16 | CNBC




We have big plans for 2017… #CNBCPrime #TheDeed #BillionDollarBuyer #ThePartner #JayLenosGarage #SecretLivesCNBC #BlueCollarMillionaires #AmericanGreed #TheProfit


A video posted by CNBC Prime (@cnbcprime) on

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Women of the Year 2016: Nicole Webre Nass

11-11-16 | David Jacob, New Orleans CityBusiness

As legislative director for New Orleans City Councilwoman Kristin Gisleson Palmer, Nicole Webre Nass often helped consitutents work through legal, permitting and zoning issues…

She is putting that same skill set to work at Bakery Village. While she has done smaller projects such as condo conversions and subdividing and reselling lots, this is her first large real estate development for her own company, Livewell Properties. She’s basically re-planning an entire block in the Irish Channel Historic District, tearing down an old bakery warehouse and returning the area to its former status as a residential neighborhood…

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Announcing the 2016 class of ‘Women of the Year’

8-18-16 | Natalie Chandler, New Orleans CityBusiness

Fifty honorees for the 2016 class of CityBusiness “Women of the Year” have been chosen, and they will be the guests of honor at an event highlighting their professional and community achievements.

The 18th annual “Women of the Year” will be recognized at a noon luncheon Nov. 3 at the Hyatt Regency, when an overall Woman of the Year will be announced. A special insert spotlighting all “Women of the Year” honorees will run in the Nov. 11 issue of CityBusiness…

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Top Female Achievers – Nicole Webre

7-1-16 | Kimberley Singletary, New Orleans Magazine

In only three years, Nicole Webre has gone from public servant in City Hall to zoning consultant (Webre Consulting) to self-taught developer of Bakery Village, an urban-infill residential project currently underway in the historic Irish Channel.

Last year Webre purchased the 70,000-square-foot Turnbull Bakery site (bounded by Soraparu, First and St. Thomas streets). From 1946 to 2012, the family-run bakery had operated from the middle of a residential area…

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Livewell Properties draws inspiration from Roswell Weil

6-7-16 | Lee J. Green, Southern Jewish Life Magazine

Roswell Weil lived well. The long-time beloved, involved member of the New Orleans area Jewish community was active and worked full-time as an investment broker until he passed away in March 2015 at the age of 99.

His step-granddaughter-in-law, Nicole Webre, started her development company just a few days after Weil’s passing and named it Livewell Properties, LLC, as a tribute to him. “Roswell was an inspiration to us all,” said Webre…

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New Irish Channel subdivision starts to take shape

5-23-16 | Andrew Valenti, New Orleans CityBusiness

The newest subdivision in the Irish Channel is starting to come into form.

Located at the site of the former 70,000-square-foot Turnbull Bakery that closed in 2012 and bounded by Soraparu, First and St. Thomas Streets, Bakery Village is an urban infill project that consists of 15 single-family lots that range from 3,600 to 7,000 square feet. A private servitude runs through the center of the development for access to rear yards…

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Bakery Village to Host New Orleans Magazine’s May Hobnobber

5-19-16 | New Orleans Magazine

Hobnobber Bakery Village

Single-Family Sector Leads Housing to Higher Ground

4-28-16 | NAHBNow

Steady job growth, affordable home prices, attractive mortgage interest rates and pent-up demand will help the housing market continue on a gradual upward trajectory in the year ahead, according to economists who participated in yesterday’s NAHB Spring Construction Forecast Webinar.

However, supply-side headwinds led by a shortage of construction lots and labor, along with tight access to acquisition, construction and development (AD&C) loans, continue to hamper a more robust recovery…

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Come Tour The Irish Channel’s Bakery Village Development; First Two Buildings Complete

4-21-16 | Canal Street Beat

The Urban Land Institute is hosting a tour of the new Bakery Village development in the Irish Channel.

Developer Nicole Webre purchased the site of the former Turnbull Bakery and is converting it in to 15 houses that match the historic character of the neighborhood…

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Two Houses Near Completion


We have two houses near completion. One is over 2,545 square feet (2,165 sq ft indoor living area) priced at $649,000 and the other is over 2,832 square feet (2,352 sq ft indoor living area) at $729,000. Both houses are 3 bedrooms and 2.5 baths with two sinks in each full bathroom, and the master has a separate soaking tub and large glass showers with two shower heads. Each house has three large attached porches and a covered carport adding over 700 sq feet of entertaining and usable covered space! The porches and covered carports are included but as free bonuses!

2348 St Thomas and 2354 St Thomas

First Houses to be Built


The Esplanade, The Gothic Revival, The Double Gallery, and The Corinthian are the first houses to be built at Bakery Village. The Gothic Revival and the Double Gallery are currently under construction, and the latter is nearly complete!

Esplanade Colored
Gothic Revival Front Elev Color
Front Elevation Website
Corintian Colored 1


Framing Underway for Gothic Revival at Lot 2A


New Construction Home at Bakery Village in Irish Channel
New Construction Home at Bakery Village in Irish Channel

New Development in Irish Channel

11-1-15 | Mirella Cameran, New Orleans Magazine

A new residential subdivision is being built on the site of the former Turnbull Bakery facility in the Irish Channel neighborhood of Uptown New Orleans. Owner and developer, Nicole Webre, CEO of Livewell Properties LLC, received unanimous approval from the city to develop 15 single-family houses and residential lots. The new subdivision, called The Bakery Village, is ready for construction to begin on the first set of houses. Commenting Webre said: “We are excited that this redevelopment will enable more residents to enjoy this burgeoning historic community…”

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Foundations are Ready to be Laid




Bakery Village Homes Hit the Market, Range from $629K-$682K

10-19-15 | Lauren LaBorde, Curbed New Orleans

Homes in Bakery Village, the “luxury custom home subdivision” emerging at the former Turnbull Bakery in the Irish Channel, are hitting the market.

The development, set to include 15 single-family homes and residential lots, gave buyers the option of purchasing a residential lot, choosing a home package, or customizing a home with an architect, and some of the already-built homes home packages are on the market. One, which starts at $682,000 (the end total will depend on finishes and other details), is the “Cottage” floorplan with four bedrooms, three bathrooms and 2,625 square feet of space. The second, clocking in at 2,165 square feet, is a three-bay, double gallery style with three bedrooms and two-and-a-half bathrooms starting at $629,000…

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Brand New Development Underway in Hip Irish Channel

10-16-15 | Craig K. Mirambell Jr., Mirambell Realty Blog

Own a home in one of New Orleans’ most treasured neighborhoods! Bakery Village is a brand new development bringing life to a block formerly occupied by the Turnbull Bakery. Buyers have the option of purchasing ready-to-build residential lots, choosing from one of seven gorgeous home packages complete with all of the architectural plans needed, or creating a dream home by working with one of their talented architect-designers. In walking distance to great restaurants, shops, and all that Uptown living has to offer, Bakery Village gives buyers the opportunity to own a piece of history while being part of the revival of a cherished neighborhood…

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New Orleans Steel Magnolias

10-1-15 | New Orleans Magazine

Nicole Webre embraces her femininity and wears it like a badge of honor. She prioritizes kindness and diplomacy but is also determined to achieve the best possible results for her clients. There are infinite challenges in her line of work, but she strives to meet each with strength and integrity. At the moment, Webre is converting a former bakery site into a subdivision (BakeryVillageNola.com).“The original CEO of the bakery was an independent, fashionable and resilient woman who began running the company in the 1940s,” she says. “It is women like her who inspire me to build my own legacy and do so with poise and grace…”

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Industry News Around Town

10-1-15 | Biz New Orleans

Turnbull Bakeries of Louisiana, which once occupied over half a city block in the Irish Channel, is now being developed into New Orleans’ newest residential subdivision. Owner and developer Nicole Webre, CEO of Livewell Properties, is calling the new project Bakery Village, and says it will consist of 15 single-family houses and residential lots. For more information, visit BakeryVillageNOLA.com.

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The Rubble has been Cleared


Turnbull Bakery Demolition
Turnbull Bakery Demolition
Turnbull Bakery Demolition


Turnbull Bakery Redevelopment Now Called Bakery Village, Will Include 15 Homes

9-10-15 | Lauren LaBorde, Curbed New Orleans

Some more information is available about the redevelopment of the former Turnbull Bakery in the Irish Channel into a luxe residential area. Webre Consulting, developer Nicole Webre’s company, sent out a press release this week referring to the project as Bakery Village, and it’s set to include 15 single family houses and residential lots. (it was previously reported to include 17 homes.)

The Bakery Village website has more information about the development, which gives potential residents the option of purchasing a residential lot, choosing a home package with architectural plans, or customizing a home with the project’s architect, Alec Adamick of Adamick Architecture…

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Post-Demolition Site Footage



Property Prices Rising in the Irish Channel


Recent lot sales in Irish Channel
Recent New Home Sales in Irish Channel



8-17-15 | Livewell Properties, LLC

Property moves from one businesswoman to another as developer Nicole Webre picks up where former CEO Elizabeth Turnbull left off

NEW ORLEANS, Aug. 17, 2015 – The newest subdivision in New Orleans is located on the site of the former Turnbull Bakery facility in the historic Irish Channel neighborhood. Elizabeth Turnbull was the CEO and President of Turnbull Bakeries, Inc. from 1981 until she passed away in 2010. “I did not have the opportunity to meet Mrs. Turnbull,” says Nicole Webre, who purchased the property in July, “however, she has been described to me as a strong and sharp businesswoman who was a force to be reckoned with.” Under her leadership, Turnbull Bakery of New Orleans grew from a shotgun double in 1947 to more than 70,000 square foot facility and occupied over half of a city block. Once the premier producer in the nation, Turnbull Bakeries of Louisiana, Inc. was known for its iconic Melba toast and garlic rounds…

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Demolition Completed


Turnbull Bakery Demolition
Turnbull Bakery Demolition


Turnbull Bakery Demolition
Turnbull Bakery Demolition


The Former Site



Turnbull Bakeries Redevelopment Secures Final City Approval

6-22-15 | Canal Street Beat

The New Orleans City Council last week approved a developer’s plan to demolish the former Turnbull Bakeries warehouse in the Irish Channel and replace it with 15 brand new luxury single-family houses. The project received the blessing from the City Planning Commission three weeks ago.

Developers Nicole Webre and Bo Pennington were seeking a zoning change from light industrial to residential, which the council unanimously approved Thursday, June 18…

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City Council backs replacing Irish Channel bakery with houses

6-19-15 | Richard A. Webster, NOLA.com | The Times-Picayune

Plans to demolish the vacant Turnbull Bakeries warehouse in the Irish Channel and replace it with 15 luxury single-family houses won approval from the New Orleans City Council.

The project, headed by Nicole Webre and Bo Pennington, won praise at the council’s meeting Thursday (June 18) from Councilwoman LaToya Cantrell who said it will bring quality homes to the neighborhood just off the Mississippi River on First Street…

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Planners endorse converting Irish Channel bakery to residential uses

5-29-15 | Jaquetta White, The New Orleans Advocate

The vacant Irish Channel building where Turnbull Bakeries once churned out Melba toast will be demolished to make way for single-family homes under a plan endorsed Tuesday by the City Planning Commission.

The final decision is up to the City Council. The site is in Councilwoman LaToya Cantrell’s district…

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Turnbull Bakeries redevelopment plan goes to council for approval, website reports

5-28-15 | Richard A. Webster, NOLA.com | The Times-Picayune

A proposal to redevelop a vacant Irish Channel warehouse into a 17-home development was sent to the New Orleans City Council with a recommendation for approval by the City Planning Commission, the Uptown Messenger reports.

“The former (Turnbull Bakeries site) on St. Thomas, First and Soraparu streets — producer of Melba Toast packets for 105 years — closed in 2012, leaving the warehouse vacant,” according to the story. “This spring, developer Nicole Webre and Pentek Homes unveiled plans to replace the warehouse with 17 individually-built single-family houses each with off-street parking, quickly winning support from the Irish Channel Neighborhood Association…”

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Turnbull Bakery Redevelopment Moves Forward

5-28-15 | Canal Street Beat

A plan by a local developer to redevelop the old Turnbull Bakeries site in the Lower Garden District into 17 single family homes was approved by the City Planning Commission and sent to the New Orleans City Council, report our friends at the Uptown Messenger.

Developer Nicole Weber will be transforming the former production facility for Melba Toast into 17 houses that match the historic character of the neighborhood…

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New homes for Turnbull Bakeries site in Irish Channel step closer to approval

5-27-15 | Canal Street Beat

The proposed redevelopment of the former Turnbull Bakeries site into a 17-home development stepped closer to approval Tuesday, when City Planning Commission voted unanimously to send the project to the New Orleans City Council with a favorable recommendation.

The former bakery on St. Thomas, First and Soraparu streets — producer of Melba Toast packets for 105 years — closed in 2012, leaving the warehouse vacant. This spring, developer Nicole Webre and Pentek Homes unveiled plans to replace the warehouse with 17 individually-built single-family houses each with off-street parking, quickly winning support from the Irish Channel Neighborhood Association…

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Irish Channel bakery to be redeveloped into 17 houses, website reports

4-6-15 | Richard A. Webster, NOLA.com | The Times-Picayune

Plans to redevelop a former Irish Channel bakery into 17 single-family homes inch forward as the developers meet with neighborhood leaders and secure demolition permits, the Uptown Messenger reports.

The old site of the Turnbull Bakery, 523 First St., has been vacant since the business closed in 2012. Lead developer Nicole Webre, who served as the legislative director for former Councilwoman Kristin Gisleson Palmer, and Bo Pennington with Pentek Homes said they want to build “luxury historic homes, matching the historic values of the neighborhood…”

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Shuttered Turnbull Bakery warehouses slated for redevelopment into new homes

4-6-15 | Kristen Himmelberg, Uptown Messenger

The site of the old Turnbull Bakery in the Irish Channel neighborhood is set to undergo a major transformation in the coming years as city officials and neighborhood leaders have begun signing off on plans for the demolition of the old warehouses and construction of 17 single-family homes.

The property bounded by St. Thomas, First and Soraparu sites was home of the old Turnbull Bakery, once the only U.S. producer of the original Melba Toast, until it closed in 2012 after 105 years in business. The vacant building has been on the market for almost a year now, said Nicole Webre, lead developer on the project…

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Former Turnbull Bakery to Become 18 Residences

3-11-15 | Canal Street Beat

It looks like the long time Turbull Bakeries Plant, which closed in 2012, is becoming residential. Plans were filed with the New Orleans HDLC this month for permission to demolish the existing warehouse buildings and to resubdivide the land into 18 single family residential lots. The former bakery occupies most of the block bounded by 1st., St. Thomas, Soraparu, Rousseau Sts.

Here’s an aerial view of the property as it is now…

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